Persana, the first luxury aesthetic health platform, is now officially up and running. Founded by world-renowned facial plastic surgeon, Dr. Babak Azizzadeh and healthtech venture capital firm, Initiate Ventures & Studio, Persana delivers at your disposal a timely and personalized access to best-in-class, unparalleled expert physicians. Talk about the whole value proposition on a slightly deeper level, we begin from the presence of verified physicians, meaning Persana brings to you an invitation-only network of peer-approved, board-certified, best-in-class physicians, who by the way, are rigorously vetted by the company’s advisory board of pre-eminent aesthetic practitioners. These physicians are not only board-certified in their respective medical specialties, but they are also selected for their exceptional track record and reputation, thus indicating an evidence-based approach. Next up, after supplying a line-up of esteemed care providers, Persana also makes a point to find the best one for you from that pack. This it does through its proprietary matching algorithm, which is designed to immediately and intelligently pair those seeking specific care and procedures with best-fit expert plastic surgeons or dermatologists, based on the individual’s preferences and resources. Then, there is the prospect of availing live, on-demand video calls. Such a feature, like you can guess, does a lot to ensure that patients are able to receive care whenever they need it, and that too, within the comfort of their home.
When quizzed regarding the new platform, Dr. Babak Azizzadeh, Co-Founder of Persana, Director of Center for Advanced Facial Plastic Surgery, Clinical Chief of Otolaryngology at Cedars-Sinai, and Associate Clinical Professor of Surgery at UCLA, responded by saying:
“As a Beverly Hills Facial Plastic Surgeon with over 20 years of experience, I have seen firsthand the challenges patients encounter when trying to find the right physician for their aesthetic concerns. Identifying qualified and trustworthy medical professionals who specialize in the procedures they seek can be daunting for patients. Because of delays and inconvenience of accessing top experts, as well as the significant technology gap in aesthetic medicine, a solution is needed to quickly and efficiently connect patients with leading dermatologists and plastic surgeons.”
Alongside video calls, Persana also enables you to access dedicated chat functionality, where anyone can privately direct message and share video recordings and photos about their aesthetic concerns with leading experts at their own convenience. A setup of this sort simplifies the very process of obtaining multiple opinions. Hold on, we still have a few bits left to unpack, considering we haven’t yet acknowledged how the new platform also brings forth a direct booking feature. In essence, the stated feature allows scheduling of non-surgical procedures accessed directly through the platform. Finally, our last piece of highlight comes from the solution’s education-centered aspect. You see, Persana arrives on the scene with an ability to provide unbiased, medically accurate information on surgical and non-surgical aesthetic procedures, information which does a lot to help people make informed decisions and feel confident with their care journey.
“Demand for aesthetic health is at an all-time high as everyone wants to look and feel their best. But as the field grows, it has become increasingly difficult for patients to access highly experienced physicians. The risks of a poor procedure can be traumatic and life-altering. Persana represents a truly unique opportunity to be at the forefront of a new healthcare delivery model, pairing transformative technology with the world’s leading physicians, to help patients safely achieve the results they desire,” said Iana Dimkova, Co-Founder of Persana, and founder & General Partner at Initiate Ventures & Studio.